Etsy has been rising in the eCommerce industry. Most people don’t know how they can make money on Etsy consistently. Stickers are a profitable niche in Etsy, and with your creativity, you can stand out from the rest of the competition!
Selling on Etsy is great because it caters to small and medium businesses. This means that you don’t have to worry about competing with big-name brands for sales. In this article, I will show you how to sell stickers on Etsy and make money.
Etsy is an online marketplace catered towards individuals and small businesses. Its algorithm favors those with less publicity and thus makes it great for individuals trying to make some extra money.
The sticker niche is the largest niche on Etsy by sales volume. Having a large market makes it easy for you to make a sale. While there might be many competitors, there are also plenty of people buying the stickers.
When writing this article, I think stickers are the best product to sell on Etsy.
As long as you deliver quality and satisfy your customers, you will start to see the customers coming back, and better, they’ll refer you to their friends!
With consistency, you will eventually be able to turn this side hustle into a full-time income. You can scale the business to its full potential on Etsy and branch out to other projects.
Going over sales figures is very motivational. Knowing the exact numbers others like you have received online helps you gauge the potential of an online business.
With sales figures online, you have to be careful to be able to differentiate between revenue numbers and profits. Revenue numbers do not take into account the costs of running a business, thus glorifying the numbers.
Most Etsy stores are run by individuals or run by small teams. These stores earn upwards of six figures a year. When you’re first starting out, you can expect to earn around $100 per month. As you grow and scale your store, $3,000 – $5,000 per month is very achievable.
Scaling your stickers store on Etsy can take you years. But if you do everything right, you will start to see those big monthly numbers within the first year of running your store.
Luckily for us, stickers are amazing because they have amazing profit margins. Making stickers only requires a few initial costs, and then a factional amount of money to keep the business running.
To start selling stickers on Etsy, you will need a few products to get you set up. You will need to design and print the stickers yourself, that’s all you have to worry about.
The costs of running a sticker store will vary depending on how you want to sell your stickers. You can outsource the work of production and worry solely about fulfillment.
- iPad and Apple Pencil: you will need both of these to draw out the design of your stickers
- Procreate: this app costs $10 on the app store and partners very well with an iPad
- Canva Pro (optional): You will need this software to create digital stickers
- Cutting tool
- Sticker paper
That’s all you need to get your sticker business started. The only recurring cost you will have to incur is stocking up on sticker paper.
All of these products will set you back less than $1500, so starting an Etsy store has a very low barrier to entry.
You can outsource the design or the printing process, if you do, your start-up cost will be $0. Otherwise, you can choose to do either one yourself.
Selling stickers on Etsy can be a tiring project. At the bare minimum, you would have to dedicate some time to printing and designing the stickers. You also have to factor in customer support and other tasks you are responsible for as a business owner.
This is true especially if you already have a full-time commitment in your life. Whether you are a student or working, you will have to sacrifice time for this business.
Outsourcing the work would mean choosing to have someone else do the printing and (or) the design of the stickers for you.
For the design of stickers, you can hire someone on Fiverr to make a creative and appealing design. If you are already a great graphic designer, however, I think you should do this part on your own.
As for the printing and shipping of the stickers, you can use sticker print-on-demand services like Printify to fulfill your orders. All you need to provide them is the design of the sticker and they handle the rest.
This section of the blog is dedicated to those who are willing to make more profit on each sticker they sell. This process required some talent and creativity as you’ll need to come up with your own design.
To get an idea of what is selling well on Etsy, you should look at the search results for stickers in general. If you want to sell a certain type of sticker, you should search for: your niche + stickers. For example, zombie stickers.
Generally, when selling stickers on Etsy, you will have to come up with a design for the stickers. This is where you can really stand out from the competition. Build a killer design that everyone is going to want.
Typically, when you are selling custom stickers, a customer already has a design in mind and would like you to create the sticker for them. Otherwise, the customer might have a general idea and would like you to add a creative spin.
The best customers you can get are business owners. These typically already have their own designs and order stickers in bulk to place on their products, making business owners very profitable customers.
I recommend you use Canva Pro to design your stickers because they have a whole section dedicated to creating stickers. This makes the exporting process of the stickers much easier for you.
If you want to be unique, I recommend you use an iPad and Procreate to create your stickers from scratch. This gives your product plenty of differentiation as it uses no common templates.
For the paper, you should use vinyl paper as it is waterproof and stands out more in an environment. Vinyl is more durable than traditional paper, so it would last your customers longer.
Make sure you use a laser printer for the job as it has a much higher print quality than traditional inkjet printers.
To cut the paper, I recommend you use Silhouette Cameo 4 to take care of the job. It’s a popular cutter so you’ll find plenty of tutorials online on how to use it.
Packaging can easily be done the wrong way. You need to be mindful of the packaging to keep your customers satisfied.
Whatever you do, do not make a compromise on the protection of your stickers. The stickers should arrive to your customers in mint condition, not bent or folded.
Put the stickers in cello bags and make sure there is plenty of padding around the stickers to protect them. I recommend you opt for mailing them in a box that can withstand a mailman throwing them around.
You can opt for cheaper alternatives, however, make sure that your stickers receive their package in great condition.
You should include coupons in your packages to encourage customers to buy more products from you.
Finally, for shipping the package, use the Rollo Printer to easily print labels that are compatible with postal services.
Now that you know how to sell stickers on Etsy, it’s up to you to go out there and put in the work yourself. As with any business, you need consistency to see results. It typically takes a month for you to see your first order on Etsy.
You need to get the ball rolling to be able to display your work to other potential customers to convert easily.
Focus on selling quality at every point in your business. This keeps your customers satisfied with what they got and will likely come back
I think this is the perfect time to get into selling stickers on Etsy as it is a very trendy product and you need to ride the hype train to the top. After scaling your business, you can branch out to other products to sell on Etsy.