WhatsApp is the biggest messaging platform in the world with over 2 billion active users. No other messaging platform comes close.
Consequently, it is more important than ever for you to have an excellent WhatsApp marketing strategy. To do so, you first need to have a quality, high-resolution WhatsApp business logo.
The optimum dimensions for a WhatsApp business logo are 500 x 500 px. If you do not have a vector of your logo, you might need to have one created for you.
Because you are reading this, you are making the right decision in transitioning your business to WhatsApp.
In this article, I will show you 3 different ways you can get a professional and aesthetically pleasing WhatsApp business logo to make your business stand out.
1. Pay Someone to Create Your Logo on Fiverr
I chose Fiverr as the best way to make a WhatsApp business logo because of how personalized it can be. Furthermore, you do not need to know anything about logo design to get a great logo.
Fiverr is a platform where freelancers offer their services on the internet. You can pay a professional online to make your business an amazing WhatsApp business logo.
This is perfect if you have a new business, or you do not like the way your logo looks right now. Just get in contact with any of the sellers on the platform and they will cater to your specific needs.
You can search specifically for WhatsApp logos, but you will not find many options on the platform.
I recommend you message a logo designer and tell them you need your logo to be optimized for WhatsApp (500 x 500 px)
Fiverr will make sure to match your budget. I have gotten logos for my businesses for as cheap as $5, the more experienced logo designers can charge upwards of $100.
What I really like about Fiverr is that you can always stay in contact with the seller after they deliver your WhatsApp business logo. This way, you can tell them to change and tweak whatever you dislike about the design.
Check each listing’s ratings to ensure you get the best bang for your buck.
2. Create Your Own WhatsApp Business Logo with Canva
If you feel a little more creative and want to design the logo yourself, you should do so with Canva.
Canva has plenty of free features that enable you to make a custom WhatsApp business logo. The website has a logo creator to make the job even easier for you.
I would recommend that you use Canva instead of Fiverr if you have the time and expertise to make a good-looking WhatsApp Business logo.
Just make sure all the material you are using is copyright-free content so you can avoid any legal setbacks in the future.
With Canva, you will always have the raw files stored on your Canva account. So, whenever you want to make a change, you can just log back in and do whatever you want with the design.
You do not need to be familiar with any graphic design software to be able to use Canva. Their software is extremely beginner-friendly, so you can easily create and customize logos.
Once your design is on Canva, you can use Canva Pro to resize the image however you want. You can even remove the background of images for all types of marketing uses.
Almost all the features on Canva are free to use. However, if you want to use some of their more advanced features, you will have to pay for a Canva Pro subscription.
Online logo generators like FreeLogo Design provide a phenomenal service for free. They allow you to make business logos with minimal input from the user.
Some online logo generators use AI to recognize the type of business you have and give you a logo to match the type of industry you are in.
The process is very simple; just enter your business name and the software will generate hundreds of logos for you to choose from.
You can alter the logo after you have decided which template you want to use. And you can choose what size you need to fit your needs.
I think that FLD does this process the best and for free. If you want more flexibility with your logo, you might want to upgrade to their high-resolution plan.
FreeLogo Design also has in-house experts that will create a completely new and customizable logo for you if you do not fancy any of the auto-generated templates.
Is it worth investing the time to create a WhatsApp business logo? After all, you can just have the default WhatsApp image to replace your business logo.
To deliver the best service to your customers and maintain brand loyalty, they need to know they are talking to the right person. A default WhatsApp logo does not resonate with any particular brand your customer may feel like they are talking to a bot.
I recommend you get yourself a WhatsApp business logo just to ensure your business delivers the best possible experience at every level.
Increasing the effectiveness of WhatsApp marketing means you need a proper WhatsApp business logo. People will perceive your business to be more legitimate if you have a professional profile picture.
Especially if you are an eCommerce brand, your customers will never meet any of your employees in person. Thus, all of your online touchpoints need to be exquisite to maximize the chance of a conversion.
The easiest and best way to get a good WhatsApp business logo is with Fiverr. I am sure there will always be someone that matches your needs on a low budget. I have had great success with Fiverr and wish the same for you too.